Webinar: Establishing a mobile strategy for your health plan
Date: Now Available On Demand | Duration: 1 hour
Hosted by: Dan Bowman, Senior Editor, FierceHealthIT
The adoption of mobile technologies is growing as a priority for health plans as more and more consumers look to use such tools for improved communication and access to information. Successfully taking the mobile leap, however, requires a well thought out strategy that weighs risks against rewards and truly identifies customer wants and needs.
In this webinar, you'll hear from payer organizations that have firmly established themselves in the mobile space. They'll share their experiences in crafting mobile strategies, as well as best practices for reaching a customer base that will only continue to grow in the wake of the Affordable Care Act.
Attendees will learn:
How to launch and expand a successful mobile strategy
How to overcome potential missteps
How to channel customer feedback into positive results
Featured Speakers:
Paul Nutting, Divisional Vice President, Customer Experience, HCSC
Paul Nutting is responsible for coordinating the end-to-end customer experience for emerging market segments at HCSC, the parent company of BlueCross BlueShield of Illinois, Texas, Oklahoma, and New Mexico. In this capacity, Paul has direct responsibility for two new market segments that represent 4 million potential new customers. He also is responsible for HCSC digital channels and leads an innovation team focused on exploring novel ways to engage and better serve customers through the Web, mobile, social media, and emerging technologies.
Anoop Bhogal, Director, Information Services, Relationship Management, Independence Blue Cross
Anoop Bhogal brings more than 15 years of experience in project and program management to his current position as Director of Relationship Management for Independence Blue Cross in Philadelphia. In this role he builds stronger ties between business and information services divisions with a focus on collective strategy development.
Matt Brown, Vice President of Healthcare Strategy, Kony Solutions
With over 12 years of healthcare and technology experience, Matt Brown brings an understanding of member communication, disease management, consumer engagement, clinical measurement, pharmacy and Medicare. Previously, Matt directed sales for UnitedHealth Group, Ingenix, DestinationRx and Eliza Corporation.
