Executive Summary Report: Health Plan Communication Channels with Members - FierceHealthPayer

Executive Summary Report:
Health Plan Communication Channels with Members

Despite explosion of smartphone use, health plans are slow to adopt texting as a routine communication channel.

Fast, effective, secure communication with health plan members is increasingly important as more emphasis is placed on patient outcomes. And with more than 63 million consumers owning smartphones in the U.S., it would seem that communications targeted directly at these popular devices would be a routine part of most payers’ communication strategies by now. But a new survey by Varolii and FierceHealthPayer has found that only a minority of payer organizations use text messages to directly interact with their members.

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