Tag:
Advertising Campaign
Latest Headlines
Latest Headlines
Insurers shift marketing budgets toward individual consumers
Five of the nation's largest health insurers spent a combined $366.8 million on advertising in 2011, an almost 52 percent increase from the year before.
UnitedHealth pays $250K fine for improper ads
UnitedHealth paid a $250,000 fine to resolve charges that it improperly circulated and published advertisements, including television, newspaper and direct mailings, in Vermont, reported the
Highmark can't stop hospital's negative ad campaign
A recent court recommendation has delayed Highmark's attempts to stop the University of Pittsburgh Medical Center (UPMC) from engaging in a negative ad campaign based on the upcoming end of their
