Tag:
business-to-consumer market
Latest Headlines
Latest Headlines
Insurers shift marketing budgets toward individual consumers
Five of the nation's largest health insurers spent a combined $366.8 million on advertising in 2011, an almost 52 percent increase from the year before.
Cigna buys supplemental insurance company for $295M
Cigna has reached an agreement to acquire the supplemental health insurance unit of American Financial Group for $295 million. By acquiring Great American Supplemental Benefits Group, one of the...
Horizon opens retail store with customer service, technology
In another sign that the insurance industry is becoming more consumer-oriented, one more big insurer announced that is opening a retail store to enhance the member experience. Horizon Blue Cross Blue
Humana stays competitive in consumer retail market
Humana is a mover and a shaker within the health insurance industry, taking steps both internally and externally to ensure it remains competitive in the market. Most recently, Humana promoted its
WellPoint adopts consumer-focused marketing
The health reform law is bringing about some positive changes for WellPoint's marketing program, says its chief marketing exec. For the first time, the insurer is looking at the end-to-end consumer
Look to auto insurance for health payers' consumer-centric future
If you watch television, you know all about car insurance commercials. You can probably even quickly identify the various mascots for the companies--the ubiquitous cavemen, the gecko, the "mayhem"
Shift to retail business model to attract members
Consumers are quickly becoming key players in the health insurance industry. Because of the health reform law's insurance mandate, they will be entering the market in droves--some experts estimate up
Consumer-centric insurers recruit, retain members
Health payer survival and growth is increasingly dependent upon each plan's ability to differentiate its quality of service and exceed customers' expectations. No longer can insurers sell themselves
Never fear, employer-based insurance will still be here
This is a forecast insurers will be happy to see--traditional employer-based insurance will remain a significant market that will erode more slowly and less steeply than commonly thought. That's what
