Tag:
Consumer Behavior
Latest Headlines
Latest Headlines
Payers shift to understanding the individual, retail store-fronts
Many Blue Cross Blue Shield plans are taking steps to better understand the individual consumer so they can successfully operate within the new individual market and health insurance exchanges. When
Update insurance exchange to win over consumers
With the introduction of health insurance exchanges coming in 2014, insurers will be facing a whole new challenge: learning how to compete directly for consumers' business. A key step to succeeding
