Health Insurance Exchanges will dramatically change how insurers do business, shifting the industry toward a more consumer-oriented market where the individual, not the employer, is king.
One of the biggest changes facing the health insurance industry is the move to a business-to-consumer market, which requires payers operate within a more retail-oriented business. Given the enormity of that shift, Amercia's Health Insurance Plans (AHIP) has planned multiple sessions throughout its Institute 2012 to help payers learn the most effective strategies.
Aetna on Wednesday announced that it is rebranding itself with a new logo and a heightened consumer focus in another clear demonstration that health reform is changing the insurance market. The new
Insurers are competing in the post-reform healthcare marketplace and are looking for ways to retain members so they don't jump ship to another payer with superior customer service. Success in the
The health reform law is bringing about some positive changes for WellPoint's marketing program, says its chief marketing exec. For the first time, the insurer is looking at the end-to-end consumer