Tag:
consumer-focused
Latest Headlines
Latest Headlines
WellPoint changing name to Anthem to create unified brand
WellPoint Inc., the second-largest health insurer in the U.S., which operates Anthem and Empire Blue Cross Blue Shield plans, announced yesterday that it's changing its name to Anthem, Inc. to better align its corporate identity and product brands, the Wall Street Journal reported.
How payers can harness the 'wild world of digital' in the new consumer marketplace
I had the pleasure of recently hosting a dinner, sponsored by FierceHealthPayer, with insurer and provider executives. The group talked frankly about how the healthcare industry can best transition...
3 ways CMOs can help insurers be more consumer-centric
Chief marketing officers are critical to insurance companies that want to be more consumer-driven and focused. Particularly as consumers begin taking control of their relationship with insurers' brands, CMOs are in a position to optimize and redefine their companies into an efficient marketing operating system.
Survey: Consumers send mixed signals on shared decision-making
A large majority--90 percent--of consumers wants to take charge of their medical decisions, but only about 50 percent actually talk about healthcare costs, according to a new survey of almost 3,000 adults from Altarum Institute.
Oscar Insurance: Reinventing consumers' online experience
Insurers' online presence and the experience provided to consumers play key roles in the transition to a more consumer-focused industry. In this Fierce exclusive, FierceHealthPayer breaks down how Oscar Insurance Corp. created a completely new kind of online presence that's easy and transparent for consumers.
AHIP Institute 2014: 'Unleash the power of consumers'
The health insurance industry must "unleash the power of consumers" to foster a real relationship between consumers and their providers, Mark Ganz, CEO of Cambia Health Solutions, said during the AHIP Institute 2014 opening session today in Seattle.
Going digital makes insurers more consumer-centric
When companies embrace social media, mobile devices, cloud computing and other digital offerings, they take an "outside-in" approach, focusing on what their customers consciously want instead of what they can offer to their customers, reported Insurance & Technology.
