Tag:
customer outreach
Latest Headlines
Latest Headlines
Payers to focus on consumers, social media in 2012
It's a new year and, apparently, a world of the new health insurer. As we usher in 2012, I hope the health insurance industry takes the time to regroup, reassess and, most importantly, improve. IDC
SPOTLIGHT: Insurers use social media for consumer outreach
Health insurance companies are starting to use social media to interact with consumers, according to FierceHealthIT. Health plans' most common use of media, such as Twitter, Facebook and YouTube is
