Tag:

Digital Strategies

Latest Headlines

Latest Headlines

Cigna launches gamified digital health coaching

Cigna has launched a new digital health coaching program that offers a "digital ecosystem" of mobile tools, social media engagement, gamification and web-based incentives to help its members meet their health goals.

Aetna to close down its CarePass mobile platform

Aetna is closing the doors of its CarePass mobile platform--a unique mobile approach in the insurance industry that garnered widespread support and collaboration from mobile companies, including FitBit-- by the end of the year. It has abandoned all plans for the project.

How payers can harness the 'wild world of digital' in the new consumer marketplace

I had the pleasure of recently hosting a dinner, sponsored by FierceHealthPayer, with insurer and provider executives. The group talked frankly about how the healthcare industry can best transition...