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Latest Headlines
Insurers should take to social media to combat negativity
It's time to face the facts--the American public dislikes health insurance companies. And that's putting it mildly, considering that 70 percent of all opinions and comments about insurers posted on
Is social gaming the new health and wellness frontier?
Everyone loves a good game, whether it's the old-fashioned kind using cards or the modern type using computers and the Internet. At least that's what Aetna ( NYSE: AET ) is betting on as it launches
SPOTLIGHT: Insurers use social media for consumer outreach
Health insurance companies are starting to use social media to interact with consumers, according to FierceHealthIT. Health plans' most common use of media, such as Twitter, Facebook and YouTube is
