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Latest Headlines

Hospitals: Use integrated web strategies to target patients

In a previous Hospital Impact blog post , I provided an overview of our video social media strategies at The Nebraska Medical Center and specific examples of how we've measured and tracked results.

Online symptom presentation key for self-diagnosing patients

How symptoms are listed in an online disease risk assessment can dramatically affect whether a user thinks he or she has that disease. In particular, patients who check off a consecutive list of

Google brings smartphone functionality to eyeglasses

Forget having to fumble with your cell phone to look up information. Google is putting smartphone functionality into a pair of high-tech glasses, reports the New York Times. Attributing the news to

Should doctors use Google+ instead of Facebook or Twitter?

Consultant Craig Koniver, M.D., says that physicians need to embrace Google+ and ignore Facebook and Twitter. Unlike Facebook, where users have several different "pages" to separate private and

Health attorney: Google's new privacy policy does not violate HIPAA

Could Google's new privacy policy violate of the Health Insurance Portability and Accountability Act? That's the concern of several members of Congress, who late last week discussed their worries

HealthTap gets $11.5M investment to fund interactive health network

HealthTap, a company that enables patients to get their online medical questions answered by physicians for free, has received financial investments totaling $11.5 million from venture capital firms.

More physicians tap into social media to engage patients

With nearly one-third of consumers using social media for their health, mediums such as FaceBook and YouTube provide a great opportunity for practices to engage patients. Thirty-two percent of survey

Cost, usability keep many docs skeptical of health IT

About half of physicians responding to a Wolters Kluwer survey said their practices had embraced health information technology, including clinical decision support tools. But 44 percent of the

Insurers should take to social media to combat negativity

It's time to face the facts--the American public dislikes health insurance companies. And that's putting it mildly, considering that 70 percent of all opinions and comments about insurers posted on

Not another social network... Why Google+ may grow on you

I resisted at first--oh, for about a day after Google+ became available to the public--before even acknowledging yet another social network. After all, with a LinkedIn, Facebook, and a few Twitter