Tag:
Individual Market
Latest Headlines
Latest Headlines
Insurers shift marketing budgets toward individual consumers
Five of the nation's largest health insurers spent a combined $366.8 million on advertising in 2011, an almost 52 percent increase from the year before.
48M people lack insurance, unaware of health law
Almost 25 percent of adults between 19 and 64 years old--or 48 million people--lacked health insurance last year, and almost 70 percent of those adults lacked health coverage for more than a year,
Payers shift to understanding the individual, retail store-fronts
Many Blue Cross Blue Shield plans are taking steps to better understand the individual consumer so they can successfully operate within the new individual market and health insurance exchanges. When
Insurers in Indiana, Louisiana denied MLR reprieve
Health insurers in Indiana and Louisiana won't get a temporary reprieve from complying with the medical-loss ratio (MLR) requirements after the Department of Health & Human Services (HHS) denied
Cigna spending $25M to market to individuals
In another sign that health reform--the individual insurance mandate and new exchange marketplaces, in particular--is changing the health insurance landscape, Cigna has announced that it will focus
MLR causing premium drops, broker fee cuts
Despite decreasing premiums and cutting brokers' fees in an attempt to meet the new medical-loss ratio (MLR) requirements, most insurers still had MLRs that exceeded the law's limits, a new report
Update insurance exchange to win over consumers
With the introduction of health insurance exchanges coming in 2014, insurers will be facing a whole new challenge: learning how to compete directly for consumers' business. A key step to succeeding
State individual market dwindles with Aetna, Cigna departure
Aetna, along with Cigna and three other health insurers, will stop selling individual health insurance policies in Indiana. Aetna says it only has 700 individual health insurance policies in the
Shift to retail business model to attract members
Consumers are quickly becoming key players in the health insurance industry. Because of the health reform law's insurance mandate, they will be entering the market in droves--some experts estimate up
Insurers often reverse claims denial, GAO says
A new report from the Government Accountability Office found that although insurers frequently deny claims due to billing errors, missing information or judgments on whether the care or service is
