Tag:
Member Experience
Latest Headlines
Latest Headlines
Horizon opens retail store with customer service, technology
In another sign that the insurance industry is becoming more consumer-oriented, one more big insurer announced that is opening a retail store to enhance the member experience. Horizon Blue Cross Blue
Insurers use IT triggers to communicate on member wellness
As health insurers increasingly are expanding their business to focus on member health and wellness, they are finding that one particular information technology (IT) tool, known as trigger-based
Survey: Members will pay more for better customer service
If health insurance companies improve the quality of their customer service, they likely could charge more for their products. That's because nearly half of the health plan customers surveyed by
Consumer-centric insurers recruit, retain members
Health payer survival and growth is increasingly dependent upon each plan's ability to differentiate its quality of service and exceed customers' expectations. No longer can insurers sell themselves
