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Health plans use social media as tool for member recruitment, retention
Editor's note: The following is an excerpt from FierceHealthPayer's newly published eBook, Health Payer Innovations: Strategies for Recruiting & Retaining Members. You can download it for free .
SPOTLIGHT: Insurers use social media for consumer outreach
Health insurance companies are starting to use social media to interact with consumers, according to FierceHealthIT. Health plans' most common use of media, such as Twitter, Facebook and YouTube is
