When Aetna announced it was shuttering its CarePass mobile platform by the end of the year, industry experts have been left wondering what caused the demise of CarePass and whether other insurers' mobile engagement initiatives could suffer a similar fate. To gain exclusive insight into Aetna's decision to close its CarePass mobile platform and learn where the company plans to take its mobile health strategy in the future, FierceHealthPayer spoke with Michael Palmer, Aetna's chief innovation & digital officer.
As health insurers continue their quest of achieving consumer engagement, many believe that offering price transparency tools is a key factor in achieving that goal. And UnitedHealth is taking those tools one step further by providing very specific cost estimates to their members. That means UnitedHealth members can get an extremely accurate price for total service cost, out-of-pocket expenses, co-payments and any outstanding deductibles.
To learn more about how UnitedHealth is leading the charge on price transparency, FierceHealthPayer spoke with Victoria "Tory" Bogatyrenko, UnitedHealth's national vice president for product, innovation and marketing.
I'm a fan of the mom-and-pop store. Even if it means paying a little more for the same product available at a big-box retailer, I would prefer shopping at a small, local store. That's because I tend to receive better customer service at the smaller shops where they personally value my business. And I would allege the same to be true in the healthcare industry.