Latest Commentary

Aetna talks about closing CarePass, future mHealth plans

When Aetna announced it was shuttering its CarePass mobile platform by the end of the year, industry experts have been left wondering what caused the demise of CarePass and whether other insurers' mobile engagement initiatives could suffer a similar fate. To gain exclusive insight into Aetna's decision to close its CarePass mobile platform and learn where the company plans to take its mobile health strategy in the future, FierceHealthPayer spoke with Michael Palmer, Aetna's chief innovation & digital officer.

UnitedHealth puts robust price transparency tools in consumers' hands

As health insurers continue their quest of achieving consumer engagement, many believe that offering price transparency tools is a key factor in achieving that goal. And UnitedHealth is taking those tools one step further by providing very specific cost estimates to their members. That means UnitedHealth members can get an extremely accurate price for total service cost, out-of-pocket expenses, co-payments and any outstanding deductibles.

To learn more about how UnitedHealth is leading the charge on price transparency, FierceHealthPayer spoke with Victoria "Tory" Bogatyrenko, UnitedHealth's national vice president for product, innovation and marketing.

Why insurers should approach product development like start-ups

Ever need to catch a cab, but can't find one anywhere? If you need to be at your destination at a certain time, it can be a very frustrating situation. But with the creation of Uber, Lyft and...

Blue Shield, Anthem of California bring health insurance into the 21st century

It's nice to see competitors working together for the good of the consumer. That's exactly what two of California's biggest insurers--Blue Shield of California and Anthem Blue Cross--did...

How payers can harness the 'wild world of digital' in the new consumer marketplace

I had the pleasure of recently hosting a dinner, sponsored by FierceHealthPayer, with insurer and provider executives. The group talked frankly about how the healthcare industry can best transition...

Go mobile to grab young adults' attention

All the kids are doing it these days, and WellPoint CEO Joseph Swedish knows it. What am I talking about? The constant use of smartphones. To capture young consumers' attention, Swedish is...

Is bigger better in healthcare?

I'm a fan of the mom-and-pop store. Even if it means paying a little more for the same product available at a big-box retailer, I would prefer shopping at a small, local store. That's because I tend to receive better customer service at the smaller shops where they personally value my business. And I would allege the same to be true in the healthcare industry.

Consider another perspective to improve healthcare relationships

I recently celebrated my daughter's fourth birthday; so my interest was piqued when I read a story from my colleague about how insurers should embrace their inner 4-year-old to enable...

Payer vets share best leadership advice

As you may have read, FierceHealthPayer has assembled a full board of advisers ready to share their expertise, lessons learned and words of advice with our editors and readers. Many of our advisers...