Latest Commentary

Why insurers should approach product development like start-ups

Ever need to catch a cab, but can't find one anywhere? If you need to be at your destination at a certain time, it can be a very frustrating situation. But with the creation of Uber, Lyft and...

Blue Shield, Anthem of California bring health insurance into the 21st century

It's nice to see competitors working together for the good of the consumer. That's exactly what two of California's biggest insurers--Blue Shield of California and Anthem Blue Cross--did...

How payers can harness the 'wild world of digital' in the new consumer marketplace

I had the pleasure of recently hosting a dinner, sponsored by FierceHealthPayer, with insurer and provider executives. The group talked frankly about how the healthcare industry can best transition...

Go mobile to grab young adults' attention

All the kids are doing it these days, and WellPoint CEO Joseph Swedish knows it. What am I talking about? The constant use of smartphones. To capture young consumers' attention, Swedish is...

Is bigger better in healthcare?

I'm a fan of the mom-and-pop store. Even if it means paying a little more for the same product available at a big-box retailer, I would prefer shopping at a small, local store. That's because I tend to receive better customer service at the smaller shops where they personally value my business. And I would allege the same to be true in the healthcare industry.

Consider another perspective to improve healthcare relationships

I recently celebrated my daughter's fourth birthday; so my interest was piqued when I read a story from my colleague about how insurers should embrace their inner 4-year-old to enable...

Payer vets share best leadership advice

As you may have read, FierceHealthPayer has assembled a full board of advisers ready to share their expertise, lessons learned and words of advice with our editors and readers. Many of our advisers...

Consumer engagement: Do insurers have it wrong?

Flying back to the east coast from Seattle, I had a lot of time to reflect on the major themes I heard at this year's AHIP Institute. The speakers put a lot of focus on how to engage and connect...

AHIP Institute: Learn to thrive in consumer-focused world

The health insurance industry is changing and consumers are at the heart of that transformation. If insurers don't embrace the new consumer, they'll lose their competitive advantage. So it...