Marketing & Consumer Engagement

Latest Headlines

Latest Headlines

Technology, innovation powers payers' efforts to engage with members

Just as Medicaid has helped expand health coverage and affordability to millions of Americans, private insurers also strive to expand healthcare access through innovation, according to executives who spoke at an event to celebrate Medicaid's 50 th  anniversary.

State-based exchanges achieve high levels of re-enrollment

Six states successfully re-enrolled large numbers of residents during the second year of open enrollment on the health insurance exchanges.

Employer-sponsored plan enrollment steady

Consumers enrolled in employer-sponsored health plans over the last two years are largely staying in those plans, according to a new report from the U.S. Bureau of Labor Statistics.

Michigan health insurer pays members to use cost-estimator tool

Michigan-based insurer Priority Health wants to control healthcare costs—so it plans to reward its members who hunt down the best price for their medical procedures.

Medicare Advantage members have 'robust' plan choice

Medicare Advantage (MA) enrollees enjoy considerable plan choice and are likely to continue to do so even amid the wave of consolidation that has recently taken place in the health insurance industry, according to a new analysis from Avalere.

How health insurers can adapt to the rise of consumerism

To adjust to the rise of consumerism in healthcare, the traditional "power players"--providers and payers--must embrace the fact that they are no longer the only ones in control, according to a report from the Healthcare Performance Management Institute.

Humana expands community-focused health initiative

By bringing together a variety of healthcare stakeholders--including providers local leaders--Humana's latest health venture, Bold Moves, aims to improve the health of certain communities 20 percent by 2020.

Funding cuts hamper states' efforts to help customers navigate health insurance exchanges

Despite the Supreme Court's ruling to uphold a key provision of the Affordable Care Act, funding cuts have led some states to reduce their efforts to help people sign up for health insurance through either federal or state-based exchanges.

Public advocates, Kaiser Permanente wage war of words over mental health services

A war of words--and advertisements--is taking place in California over long-simmering allegations that Kaiser Permanente has failed to provide adequate treatment and insurance coverage for patients who need mental health services. A Kaiser spokesperson told  FierceHealthcare  that the Courage Campaigns' claims are just the latest efforts in an ongoing union smear campaign.

Payer, hospital execs sit on board of group fighting anti-smoking laws

Insurers and providers are putting more emphasis on  wellness and preventive care--including smoking cessation programs--in an effort to control costly chronic conditions, such as heart disease.