Topic:

Marketing & Consumer Engagement

Latest Headlines

Latest Headlines

Healthcare.gov enrollment to reach 10.5M by 2015, Avalere says

Enrollment in Healthcare.gov is expected to reach 10.5 million people by the end of next year, according to an analysis from Avalere Health. That's higher than the White House estimate of 9.1 million enrollees but lower than the Congressional Budget Office's prediction of 13 million.

So far, so good for Healthcare.gov as enrollment deadline looms

Millions of consumers who purchased health insurance during the last open enrollment period must decide today whether they want a new plan beginning Jan. 1, 2015.

Health insurance will go digital, eventually

Whenever my wife and I receive a health insurance statement in the mail, we begin a familiar ritual. I open the envelope, show the contents to my wife and ask, "You want this?"  She shakes her head. I walk downstairs and add it to the growing pile that I'll stuff into a manila folder in a file cabinet that, at this point, is far too heavy to move. This scenario plays itself out all too often at my house--and probably at yours.

Other industries influence what consumers want from healthcare

There's been a lot of talk since the Affordable Care Act was passed that the health insurance industry must focus on and engage more with its consumers the way other industries do, particularly in retail and travel.

Consumers prefer HDHPs to high-premium plans

Americans increasingly prefer a high-deductible health plan to one with a high monthly premium but a low deductible, according to a recent Bankrate.com survey. There are divides among age groups and income brackets, however.

Insurers think outside the box to boost Hispanic enrollment

Insurers now take atypical approaches to sell policies in an effort to boost enrollment among the nation's Hispanic population,  The Associated Press  rep orted.

GAO: Major players dominate private insurance market

A small number of commercial insurers held the lion's share of the individual and group markets in most states in 2013, according to a new Government Accountability Office report prepared for a bi-partisan group of lawmakers. 

3 things I'm thankful that insurers are getting right

After celebrating Thanksgiving last week with my family, I'm still feeling grateful for many aspects of my life. I'm also thankful for many parts of the health insurance industry. I decided to dedicate this column to many of the positive changes that have happened recently--some at the hands of the Affordable Care Act, others driven by insurers themselves.  

HHS uses holiday weekend to drive enrollment outreach

In an effort to reach its goal of enrolling 9.1 million individuals on health insurance exchanges by the end of 2015, the Department of Health and Human Services is taking the healthcare reform law on the road on this busy holiday shopping weekend.

3 ways insurers can torpedo a weight-loss counseling service

Although Medicare began paying for weight loss counseling three years ago and about 30 percent of Medicare members were eligible for the services, less than 1 percent of members have actually used the benefit. Here are  three ways a weight loss counseling program can fail.