Marketing & Consumer Engagement

Latest Headlines

Latest Headlines

Mount Sinai to join Empire BlueCross BlueShield

The Mount Sinai Health System announced today its plans to team up with Empire BlueCross BlueShield and join Empire's Pathway Network. 

Poll: Consumers aren't that interested in exchange plans

Insurers already worried about the second enrollment period for health insurance exchanges received a piece of bad news--just 29 percent of consumers said they will shop for new coverage on health insurance exchanges, according to a recent poll from Morning Consult.

Survey: Consumers don't trust insurers, employers as health source

Many wellness programs could be doomed to fail based on a recent survey finding that most consumers don't trust their insurers or employers as a source of health and wellness.

Blue Cross, State Farm partner to sell individual heath insurance plans

Health Care Services Corp. is pairing up with insurance giant State Farm to sell individual health plans both on and off the health insurance exchanges during the next open enrollment period. to offer simpler sign-up process, shorter application

The U.S. Department of Health and Human Services overhauled the federal health insurance exchange website by creating a shorter application form, enabling a simpler enrollment process for consumers, reported the  New York Times.

Somebody, please, fix the broken healthcare payment system

I've written about this issue before, but it bears repeating: The health insurance industry must do something about its payment system. Let me paint you a picture that's indicative of the...

Tufts, Harvard Pilgrim lead NCQA rankings

Tufts Health Plan, Harvard Pilgrim and Kaiser Foundation Health Plan of the Northwest are the highest ranked private insurers in the country, according to new ratings from the National Committee for Quality Assurance (NCQA).

Wellness programs lack participation due to privacy, convenience concerns

Although employers and insurers increasingly turn to wellness programs to help lower healthcare costs, participation and engagement rates are still lacking. And according to a recent survey sponsored by Humana, privacy concerns and lack of time are the leading obstacles to employees participating in their companies' wellness programs.

Big companies, insurers urge uptake in wellness programs

Aetna and the Blue Cross Blue Shield Association are joining forces with some of the biggest companies to urge the entire business community to embrace wellness programs as a way to lower healthcare costs and boost employee health.

Private exchanges gain ground in competitive health insurance marketplace

Private exchanges are shaping up to be a major player in the healthcare industry--they now cover more than 1.5 million people.  Philadelphia-based Independence Blue Cross is the latest entry into the market sector.