Marketing & Consumer Engagement

Latest Headlines

Latest Headlines

Health insurance and mobile engagement: What's working, what's new and what's next [Special Report]

With the rise of consumerism in healthcare, the imperative has never been greater for insurers to find innovative ways to engage with their customers. In this special report,  FierceHealthPayer  examines the myriad ways insurers and other organizations engage consumers through mobile technology, assessing the benefits and challenges--as well as what lies ahead.

Affordable Care Act plans becoming tougher sell to healthy customers

While insurance companies strive to attract healthy customers needed to keep premiums low, many middle-class Americans without access to subsidies are struggling to find plans that are affordable, according to the  Wall Street Journal.

Special enrollment periods offer consumer-outreach opportunity

As the Obama administration strives to get people enrolled in Affordable Care Act health plans, a new report from the Robert Wood Johnson Foundation shows that it's also difficult to reach uninsured individuals outside of the standard open enrollment period.  

Blues exec: Smaller networks can improve care quality, lower costs

In response to consumer demands for quality care at an affordable price, many insurers are taking note and doing what they can to balance quality with price, Henry Smith, senior vice president of operations and chief marketing officer with BlueCross BlueShield of Tennessee, writes in  The   Tennessean.  

ACA open enrollment signups: 540,000 and climbing

More than 540,000 people signed up for health insurance in the first week of the third Affordable Care Act's open enrollment period, according to the Department of Health and Human Services.

Consumer coalition to advocate against health insurer mergers

Healthcare provider groups have been clear in their view that the pending health insurance mega-mergers will ultimately harm hospitals, physicians and by extension, consumers. But now a group representing consumers themselves has joined the movement to oppose the deals.

At congressional briefing, health plan execs detail innovations

Health insurance companies are playing a major role in transforming the healthcare system--with innovative ideas from value-based payment models to establishing retail centers to serve members.

Chief experience officer role gains traction among payer, provider organizations

Amid an increased focus on customer service in healthcare, the new role of chief experience officer has emerged--one that both insurers and hospitals hope will add a personalized level of care, according to an article in  Managed Care Magazine.  

RWJF's Kathy Hempstead: Shift from PPO plans 'raises the stakes' for health insurers

As someone currently immersed in planning a wedding--and constantly teetering on "decision fatigue"--I'm suspicious of the conventional wisdom that more choices are always better. As...

Concerns linger about consumers' ACA, plan choice literacy

Even as the Obama administration strives to engage consumers in the third open enrollment period, there are signs that Americans' knowledge of the Affordable Cart Act rules is limited and their awareness of health insurance options continue to come up short.