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Marketing & Consumer Engagement

Latest Headlines

Latest Headlines

4 creative ways to reach customers amid qualifying life events

Payers need to get creative in order to reach customers who need insurance outside of the typical open enrollment period, according to a recent report from the Robert Wood Johnson Foundation.

State exchanges must focus on design to better inform consumers

With two open enrollment periods behind us--for the most part--it's time to focus on how an exchange's website design factors into a consumer's choice.

Why aren't seniors using Medicare's free obesity counseling?

Although Medicare now offers its obese members with free face-to-face obesity counseling, very few Medicare members have actually taken advantage of the benefit. In fact, just 50,000 seniors received obesity counseling in 2013.

Aetna to offer personalized health program to employer groups

Aetna will now provide some of its largest employer groups with a personalized health program that uses genetic testing and behavioral science to help members address metabolic syndrome.

Defined contribution plans, private exchanges could steer employers to savings

Employers increasingly see the potential for healthcare savings in defined contribution plans--b ut that's only if an employer has talked to an insurance broker, consultant or carrier about the benefits of a DCP.

3 fixes that would make the ACA less complex

Few argue that the Affordable Care Act is complex. However, many argue about how to fix this. Republican lawmakers have proposed a complex overhaul of the ACA. Others say the ACA needs an upgrade, not a rip and replace. The latter voices were heard at the National Health Policy Conference.

Anthem, Humana, UnitedHealth partner with grocery stores to keep members healthy

Three insurers--Anthem, Humana and UnitedHealth--hope to compel their members to eat better by partnering with local grocery stores to create special member programs that provide discounts of up to 10 percent on certain healthy foods.

UnitedHealth wellness program rewards members with lower premiums

UnitedHealth Group is offering more carrot and less stick in its new wellness program, which can save participants hundreds of dollars on their premiums, according to Forbes. Its Rally Health...

Top healthcare payer headlines of 2014

In this special report,  FierceHealthPayer  examines why each topic made headlines in 2014 and will continue to matter to payers in 2015 and beyond.

Healthcare.gov enrollment to reach 10.5M by 2015, Avalere says

Enrollment in Healthcare.gov is expected to reach 10.5 million people by the end of next year, according to an analysis from Avalere Health. That's higher than the White House estimate of 9.1 million enrollees but lower than the Congressional Budget Office's prediction of 13 million.