Marketing & Consumer Engagement

Latest Headlines

Latest Headlines

How Premera Blue Cross broke into the Medicare Advantage market [Q&A]

Humana and UnitedHealth dominate the fast-growing Medicare Advantage market across the country. But Washington-based Premera Blue Cross proved that insurers can challenge the top dogs. Although...

What health insurers can do to draw millennial employees

With the baby boomer generation poised to enter retirement, it's imperative that the health insurance industry draw millennials into the workforce.

3 ways to improve consumer experience on health insurance exchanges

Payers marketing on health insurance exchanges should focus on helping members purchase the right coverage--not only for their healthcare needs but also for their financial circumstances. And marketplace officials and policymakers are well-positioned to help them weigh their options on both counts, according to a new report.

To recoup losses, nonprofit insurer eyes crowded commercial market

Boston-based Neighborhood Health Plan, best known for managing the care of low-income Medicaid patients, is accelerating a push into the crowded large-employer market.

Industry jargon trips up millennials' health insurance enrollment process

Young adults have a particularly challenging time signing up for a plan sold on the federal health insurance exchange largely because of confusing industry jargon, according to a study published in the Journal of Adolescent Health.

The benefits and challenges of reference pricing [Special Report]

Reference pricing can reap savings for both consumers and insurers. But the practice raises questions about care quality, access and other issues. This  FierceHealthPayer  special report examines the benefits and limitations of reference-based pricing and takes a look at how these initiaves could evolve to gain more widespread adoption. 

One-third of workers say they'd quit if they lose employer-sponsored health insurance coverage

Health insurance is so important to employees that 1 in 3 would leave their jobs if their employers stopped fully sponsoring their health benefits, according to survey released today. 

How peer connections can improve health plan consumer engagement

The Government Employees Health Association's efforts  to address the health needs of its roughly 85,000 moderate-risk members aim to strike a balance between frequent interventions for high-risk members and the casual care reminders that low-risk members get.

How health plans can use technology to improve consumer engagement

As the health insurance market continues its shift to  consumer-driven health plans, payers gain an edge by implementing technology that improves consumer engagement as well as the management and delivery of benefits.

AHIP Institute agenda filled with familiar themes

Later this week I head to Nashville for the annual America's Health Insurance Plans AHIP Institute conference. In the midst of relentlessly checking the weather--I've been told the...