Topic:
Marketing & Consumer Engagement
Latest Headlines
Latest Headlines
States' exchange outreach, education budgets differ greatly
Insurers should keep a watchful eye on their states' financial expenditures, as this may be the best indicator of whether they will enroll large amounts of new consumers shopping on the health insurance exchanges.
Did HHS solicit donations from insurers to help promote health law?
Republican lawmakers are trying to discern whether the U.S. Department of Health & Human Services has been requesting insurers donate money to help it promote the reform law and the health insurance exchanges, in particular.
Insurers will cover 2M fewer consumers thanks to reform
Insurers will be competing for fewer consumers when the health insurance exchanges and other provisions of the reform law are implemented, according to the Congressional Budget Office.
HHS allocates $150M to help promote exchanges
Insurers received welcome news on Thursday--the U.S. Department of Health & Human Services has earmarked $150 million to help community health centers promote and enroll consumers on health insurance exchanges.
Vermont Blues educating consumers about exchange
Blue Cross Blue Shield of Vermont is taking steps to ensure consumers are knowledgeable of and educated about the reform law's health insurance exchanges.
HHS releases 'consumer-friendly' insurance applications
The U.S. Department of Health & Human Services has unveiled shorter, simpler applications for consumers applying for policies sold through health insurance exchanges. Individuals applying for subsidies will complete a three-page form, which has been reduced from 21 pages, while individuals not requesting financial assistance will fill out a five-page application.
Insurers must take action to prevent health exchange 'train wreck'
It's pretty typical of the 24/7 news media outlets to jump to report a story without either confirming, following up on or gathering more information. Case in point: Sen. Max Baucus (D-Mont.)...
26M people eligible for health exchange tax credits
A new report from advocacy group Families USA shows that almost 26 million people will be eligible for tax credits, which will help offset the cost of premiums and enable more consumers to buy health insurance through the new online marketplaces.
Aetna, Cigna offer free counseling after Boston Marathon bombings
In the wake of the Boston Marathon bombings on Monday that left three people dead and more than 100 people injured, two big insurers quickly reached out to the terrorized community to offer support and services.
States, feds slow to educate public about exchanges
With only six months left before health insurance exchanges begin open enrollment, state and federal officials face an uphill battle in reaching and educating consumers about these new online marketplaces.
