Marketing & Consumer Engagement

Latest Headlines

Latest Headlines

More Americans receiving previously inaccessible care under ACA

More than 60 percent of consumers enrolled in Medicaid or Affordable Care Act (ACA) marketplace plans in 2016 said they had received medical care that was previously inaccessible or unaffordable, according to a Commonwealth Fund survey.  

Most consumers happy with ACA plans

Two-thirds of individuals with marketplace plans or non-marketplace ACA-compliant plans rated their coverage as "excellent" or "good," according to a Kaiser Family Foundation survey.

5 ways to improve provider directories

With hundreds of thousands of dollars in fines, millions of dollars in customer rebates and customer loyalty at risk, payers can no longer afford to manage inaccurate or inadequate provider directories, according to a new report.

Final rule bans discrimination against transgender patients, other protected classes

A final rule from HHS protects individuals from discrimination in healthcare on the basis of race, color, national origin, age, disability and sex, including discrimination based on pregnancy, gender identity and sex stereotyping.

Exchange plan satisfaction rivals that of employer coverage

Consumers who purchased insurance on the Affordable Care Act exchange are just as satisfied with their health plan as those with employer plans, and they are growing more confident in their ability to cover medical costs, according to a survey published by Deloitte.

User experience better on exchange websites, but more improvement needed

It is becoming easier for consumers to evaluate Affordable Care Act health insurance plans online, though more could be done to enhance the user experience on the exchange websites, according to a report from the National Partnership for Women & Families.  

Highmark hits the road with mobile medical care

Highmark unveiled a new mobile clinic--part RV, part doctor's office--aimed at improving access to members in rural areas of West Virginia and Pennsylvania, according to  TribLive.

UnitedHealth latest insurer to display doc satisfaction ratings on website

UnitedHealth, the nation's largest for-profit payer, is now among a growing number of insurers that diplay physicians' patient satisfaction scores on their websites, according to an article from  Medscape.

New programs compare standardized exchange plans based on price, quality

The Centers for Medicare and Medicaid Services (CMS) has detailed two new changes to for the 2017 open enrollment period designed to simplify the process of choosing a health plan on the federal exchange, according to a CMS blog post.    

How CMS proposes to align Medicaid managed care with private plans

Among the many provisions in the newly finalized rule for Medicaid managed care, the federal government seeks to align MMC regulations with ones that govern other privately managed plans.