Marketing & Consumer Engagement

Latest Headlines

Latest Headlines

Payers can curb smoking-related costs by making members pay

Insurers may want to consider penalizing  members who don't quit smoking as an incentive to motivate them into changing the expensive behavior that costs insurers billions of dollars in healthcare coverage.

Insurers may have to include more drug coverage info on benefits summaries

Insurers might have to provide consumers with more information about their drug coverage if federal regulators include recommendations from doctors and pharmaceutical companies in the next revision of the summary of benefits and coverage (SBC) as well as the uniform glossary, LifeHealthPro reported.

UnitedHealth seeks 'human potential' in providing customer service

UnitedHealth has quietly transformed customer service through its Advocate4Me program, which has succeeded even if most members could not name it.

How investing in members' health helped Southcoast Health cut costs

Healthcare organizations that struggle to reach the lofty goals of the Triple Aim--better health, better patient experience and lower costs--may want to take note of how one non-profit health system successfully overhauled its costly employee health plan, according to a new white paper.

Medicaid expansion, better outreach key to lowing uninsured Hispanic rate

While the Affordable Care Act has helped lower the overall uninsured rate, a large percentage of Hispanic Americans still lack health coverage. The key to lowering this population's uninsured rate might be found in expanding Medicaid and improving outreach initiatives, sais a new study from the Commonwealth Fund.

Insurance startups Gravie, SimplyInsured close on funding

The good news for health insurance startups continues. One day after  Oscar Insurance announced $145 million in funding, Gravie and SimplyInsured--two startups that aim to help consumers and small businesses find and administer health plans--also announced investments.

UnitedHealth partners with Mayo Clinic on revenue management, patient experience

Two heavy hitters in the healthcare industry--UnitedHealth and Mayo Clinic--are partnering to use revenue management to boost patient experiences and lower costs.

New Highmark Health advertising campaign is 'all about positivity'

Pittsburgh-based Highmark Health's insurance company and its Allegheny Health Network launched a new corporate marketing campaign this spring. The new campaign has a positive message--a shift from Highmark's past efforts.

UnitedHealth's MedExpress purchase could bring hybrid model to retail medicine

Looking to bring its consumer-focused business into the $15 billion convenient care market, UnitedHealth's Optum unit has purchased MedExpress, a national retail clinic chain with 140 locations across 11 states, for an undisclosed amount.

Racial disparities in coverage, care persist despite ACA

The Affordable Care Act's increased coverage has done little to affect racial and socioeconomic gaps in healthcare access, according to a new report from the Alliance for a Just Society.