Marketing & Consumer Engagement

Latest Headlines

Latest Headlines

Somebody, please, fix the broken healthcare payment system

I've written about this issue before, but it bears repeating: The health insurance industry must do something about its payment system. Let me paint you a picture that's indicative of the...

Tufts, Harvard Pilgrim lead NCQA rankings

Tufts Health Plan, Harvard Pilgrim and Kaiser Foundation Health Plan of the Northwest are the highest ranked private insurers in the country, according to new ratings from the National Committee for Quality Assurance (NCQA).

Wellness programs lack participation due to privacy, convenience concerns

Although employers and insurers increasingly turn to wellness programs to help lower healthcare costs, participation and engagement rates are still lacking. And according to a recent survey sponsored by Humana, privacy concerns and lack of time are the leading obstacles to employees participating in their companies' wellness programs.

Big companies, insurers urge uptake in wellness programs

Aetna and the Blue Cross Blue Shield Association are joining forces with some of the biggest companies to urge the entire business community to embrace wellness programs as a way to lower healthcare costs and boost employee health.

Private exchanges gain ground in competitive health insurance marketplace

Private exchanges are shaping up to be a major player in the healthcare industry--they now cover more than 1.5 million people.  Philadelphia-based Independence Blue Cross is the latest entry into the market sector.

UnitedHealth's price transparency tools help consumers choose high-quality docs

When consumers used UnitedHealth's price transparency tools, they were able to comparison shop for lower costs and search for high-quality providers, according to a new study of the insurer's myHealthcare Cost Estimator (myHCE). 

Humana, Anthem, UnitedHealth lead the pack in online keyword ad spend

Humana   led all health insurers on online health insurance advertising spending, shelling out $4.2 million for paid search ads in the first six months of 2014. The data is  based on a new report that examined Google AdWords activity for desktop and tablet searches of more than 6,000 health insurance-related keywords from January to June 2014.

Aetna talks about closing CarePass, future mHealth plans

When Aetna announced it was shuttering its CarePass mobile platform by the end of the year, industry experts have been left wondering what caused the demise of CarePass and whether other insurers' mobile engagement initiatives could suffer a similar fate. To gain exclusive insight into Aetna's decision to close its CarePass mobile platform and learn where the company plans to take its mobile health strategy in the future, FierceHealthPayer spoke with Michael Palmer, Aetna's chief innovation & digital officer.

New Apple Watch: Should insurers foot the bill for popular but untested tech?

In an exclusive interview with  FierceHealthPayer,   Harry Greenspun, M.D., director of Deloitte's Center for Health Solutions, explains what technology like the new Apple watch means for payers.

Report: Exchanges will transform the health insurance business

As companies try to lower their health-related costs, they're moving away from providing benefits directly to their employees and instead pushing them to be more responsible for their own health insurance. That trend will fuel more growth in health insurance exchanges over the next 10 years, dramatically changing the health insurance business, according to a new report from PwC's Health Research Institute.