Marketing & Consumer Engagement

Latest Headlines

Latest Headlines

Survey highlights why health insurance rate remains low for Hispanic populations

More than half of 554 Hispanic individuals included in a recent survey said they lacked health insurance in both 2014 and 2015, and the reasons they gave for the lack of coverage offer insights about why this population tends to feature lower enrollment rates, according to McKinsey & Company's Center for U.S. Health System Reform. 

Fewer consumers get health coverage from their employers

There has been a "considerable drop" in the number of people who say they get their primary health insurance through their employers as consumers continue to explore non-traditional coverage options, according to a new survey.

Number of narrow-network plans varies widely by state

As narrow networks tied to the Affordable Care Act continue to be a hot topic of debate, a new report highlights where in the country these controversial plans are most common.

No excuse for poor consumer guidance on health insurance exchanges

The message from my relative caught me by surprise. It read: "Your article today hit a resounding tone for me. I didn't take advantage of my CSR plan last year, but I did for this...

2.2M who qualify for health insurance subsidies don't access them

Though health insurance subsidies were at the heart of the latest Supreme Court challenge to the Affordable Care Act, a new poll finds that many Americans aren't accessing the cost-sharing reductions for which they qualify.

Report cards make consumers' opinions about insurers public

The five insurers operating Medicaid managed care plans in Ohio only scored an "average" rating when it came to how satisfied their members were with their doctors, according to a new report card from the state.

How content marketing helps consumers make sense of health insurance options

When it comes to shopping around for healthcare products and services, effective marketing can make a world of difference for costumers who must sift through the overwhelming amount of information in the decision-making cycle.

Controversial narrow networks may help lower healthcare costs

With the health insurance industry shifting toward a more consumer-centric mindset, providing shoppers with choices is imperative so they can make informed decisions about their care. And while narrow networks may impede consumer choice, they could also provide benefits,  according to an opinion piece published in the  Journal of the American Medical Association.

Health insurance marketplaces improve consumer-friendly tools

Though both state and federal online health insurance marketplaces have experienced their fair share of difficulties, these websites have gotten better at helping consumers choose health plans, according to experts from the Perelman School of Medicine at the University of Pennsylvania.

'Health ministries' offer insurance alternative, but draw concern

Though the Affordable Care Act has encouraged many more people to sign up for health coverage, some Americans are opting for an unconventional choice instead--"health ministries."