The good news for health insurance startups continues. One day after Oscar Insurance announced $145 million in funding, Gravie and SimplyInsured--two startups that aim to help consumers and small businesses find and administer health plans--also announced investments.
Two heavy hitters in the healthcare industry--UnitedHealth and Mayo Clinic--are partnering to use revenue management to boost patient experiences and lower costs.
Pittsburgh-based Highmark Health's insurance company and its Allegheny Health Network launched a new corporate marketing campaign this spring. The new campaign has a positive message--a shift from Highmark's past efforts.
Looking to bring its consumer-focused business into the $15 billion convenient care market, UnitedHealth's Optum unit has purchased MedExpress, a national retail clinic chain with 140 locations across 11 states, for an undisclosed amount.
The Affordable Care Act's increased coverage has done little to affect racial and socioeconomic gaps in healthcare access, according to a new report from the Alliance for a Just Society.
Most everyone with even a passing interest in healthcare information technology is headed to Chicago this week for the Health Information and Management Systems Society's HIMSS15 conference....
Aetna is using mobile apps, print ads and its new "Diversity & Inclusion" website to help current and prospective lesbian, gay, bisexual and transgender customers find insurance products and healthcare providers that fit their needs.
Marketing technology needs to be incorporated with other internal systems within an organization to become effective, Joseph Kurian, head of marketing technology and innovation at Aetna, said this week at the Martech conference in San Francisco.
Cigna and California-based SCAN Health Plan have formed an alliance to provide Medicare Advantage plan benefits to employer clients in California, the insurer recently announced.
Better member engagement helps payers cut healthcare costs, but knowing how to engage with members can be tricky. At this week's World Health Care Congress in the District of Columbia, three payer executives described some of the steps they have taken to improve benefit and service design in order to attract new customers and better serve existing customers.