As the Dec. 23 deadline to obtain insurance quickly approaches, California officials, insurance companies and agents are looking to target holiday shoppers this season.
Young adults, considered a key population for insurers to succeed in the post-reform market, are increasingly becoming disillusioned with the healthcare reform law, believing their costs will increase while quality decreases, according to a new survey from the Harvard University's Institute of Politics.
More than one in four Americans would move to another state or even another county to get better or cheaper healthcare coverage, according to the latest survey from Bankrate.
The health insurance exchanges bring new consumers to the market, some of whom have never shopped for coverage before. Many insurers recognize that reaching these new consumers requires creative...
Even though the federal government has been able to resolve many problems with the troubled HealthCare.gov website the Obama administration is still considering other enrollment methods. In particular, the Obama administration is exploring whether insurers can directly enroll consumers themselves.
Although it may benefit insurers advertise the healthcare reform law and the new health insurance exchanges--and the plans they're selling on those online marketplaces--few insurers even talk about these topics in TV commercials, according to a report from Kantar Media.
Cigna and Kaiser Permanente top the list when it comes to using technology to engage consumers, according to a new ranking from EveryMove.
I'm frustrated. Although the healthcare reform law is certainly not an ideal regulation that solves all the problems facing the healthcare industry today, it was, in my opinion, a step in the...
Kaiser Permanente is turning to the retail front to help sell plans on and off California's health insurance exchange and to help inform the public about its coverage options now that so many new consumers will be shopping for coverage for the first time.
Fewer than 50,000 consumers have enrolled on the federal health insurance exchange website HealthCare.gov, two sources told the Wall Street Journal, citing internal government data.