Marketing & Consumer Engagement

Latest Headlines

Latest Headlines

Insurance startups Gravie, SimplyInsured close on funding

The good news for health insurance startups continues. One day after  Oscar Insurance announced $145 million in funding, Gravie and SimplyInsured--two startups that aim to help consumers and small businesses find and administer health plans--also announced investments.

UnitedHealth partners with Mayo Clinic on revenue management, patient experience

Two heavy hitters in the healthcare industry--UnitedHealth and Mayo Clinic--are partnering to use revenue management to boost patient experiences and lower costs.

New Highmark Health advertising campaign is 'all about positivity'

Pittsburgh-based Highmark Health's insurance company and its Allegheny Health Network launched a new corporate marketing campaign this spring. The new campaign has a positive message--a shift from Highmark's past efforts.

UnitedHealth's MedExpress purchase could bring hybrid model to retail medicine

Looking to bring its consumer-focused business into the $15 billion convenient care market, UnitedHealth's Optum unit has purchased MedExpress, a national retail clinic chain with 140 locations across 11 states, for an undisclosed amount.

Racial disparities in coverage, care persist despite ACA

The Affordable Care Act's increased coverage has done little to affect racial and socioeconomic gaps in healthcare access, according to a new report from the Alliance for a Just Society.

Patient, consumer engagement only begins road to empowerment

Most everyone with even a passing interest in healthcare information technology is headed to Chicago this week for the Health Information and Management Systems Society's HIMSS15 conference....

Latest Aetna marketing campaign targets LGBT community

Aetna is using mobile apps, print ads and its new "Diversity & Inclusion"  website to help current and prospective lesbian, gay, bisexual and transgender customers find insurance products and healthcare providers that fit their needs.

Aetna MTO: Integrate marketing technology into enterprise

Marketing technology needs to be incorporated with other internal systems within an organization to become effective, Joseph Kurian, head of marketing technology and innovation at Aetna, said this week at the Martech conference in San Francisco.

Cigna, SCAN join forces to offer group retiree Medicare Advantage plans in California

Cigna and California-based SCAN Health Plan have formed an alliance to provide Medicare Advantage plan benefits to employer clients in California, the insurer recently announced.

UnitedHealth, Cigna share 5 ways payers can boost consumer engagement

Better member engagement helps payers cut healthcare costs, but knowing how to engage with members can be tricky.  At this week's  World Health Care Congress in the District of Columbia, three payer executives described some of the steps they have taken to improve benefit and service design in order to attract new customers and better serve existing customers.