Marketing & Consumer Engagement

Latest Headlines

Latest Headlines

Consumer-driven health plans on the rise

Enrollment in consumer-driven health plans continues to grow, while HMO and PPO enrollment is one the decline. Consulting firm Mercer offers three factors that are contributing to the shift.

How $25 gift cards are driving women to get mammograms

Hudson Health Plan, a nonprofit Medicaid plan owned by MVP Health Care, is taking steps to ensure its members get important preventive health screenings like mammograms. Since 2012, the Hudson Valley-based insurer's customer service representatives have been calling members to encourage them to get their mammograms. And to incentivize their members, Hudson Health gives them a $25 gift card when they undergo a mammogram.

Open enrollment round two gets mostly positive rollout

The second open enrollment period for health insurance exchanges began Saturday with an overall smooth rollout, though some consumers reported challenges signing up and some states had to deal with unexpected glitches.

3 obstacles insurers must overcome this exchange enrollment

As the next enrollment period for the health insurance exchanges opens in a few days, insurers are up against several obstacles as they attempt to sign up consumers, reported The Hill's Healthwatch.

How Aetna's acquisition of Bswift affects all insurers' business

Aetna's recent announcement that it's acquiring the private health insurance exchange company Bswift could have big implications for the health insurance industry as more insurers turn their focus on private exchanges, reported Health Data Management.

Blues plans: 3 steps to boost exchange enrollment

Blue Cross Blue Shield plans across the country are taking a wide range of steps to ensure they sign up a large number of consumers this upcoming enrollment period, reported  AIS Health.

Judge: Wellness programs can penalize non-participants

Wellness prorams in the workplace, like the one New Jersey-based Honeywell is planning to implement next year, can penalize employees for not participating, according to a federal judge's decision,  Business Insurance  reported.

Poll: Slight majority of exchange consumers won't return for second enrollment

A slight majority (51 percent) of consumers who enrolled in plans sold on the federal health insurance exchange last year say they won't be signing up again on, according to a new Bankrate Health Insurance Pulse survey.

Insurers: Clean up your provider networks

I have a friend, let's call her Amy, who casually told me last week how she struggled to find a pediatrician for her children since moving to our town. She said all the doctors she had called either weren't accepting new patients or "don't take Affordable Care Act plans."

State court says feds govern Medicare Advantage marketing

The battle between Highmark and the University of Pittsburgh Medical Center (UPMC) has led to a more wide-reaching issue--whether state or federal officials have authority over Medicare Advantage plans. But a new state court ruling found that it's the feds who regulate Medicare Advantage marketing and advertising practices, not states, reports the  Pittsburgh Business Times.