In the last year and a half, Florida Blue has expanded its Medicare and Medicaid operations, reached new agreements with providers, bought a provider group and decided to sell policies through a new private health insurance exchange.
California's health insurance exchange is pulling out all the stops to market and promote the online marketplace, including recruiting retail stores to help enroll consumers.
Florida Blue (formerly Blue Cross and Blue Shield of Florida) is putting millions of dollars into developing retail health stores, hoping the brick-and-mortar options will give the insurer a competitive edge when more individuals shop for coverage.
The senior healthcare market is about to burst and insurance companies are well aware of the impending boom. But while most payers are busy buying small Medicare-based insurers to better compete in
Hoping to appeal to consumers who shop for their own coverage, Highmark plans to open two more retail insurance stores in Pennsylvania. The insurer opened its first two Direct stores in March 2009
Health plans are beginning to show up at the mall. WellPoint's Anthem Blue Cross and Blue Shield of Colorado is the latest of a handful that have opened a retail store. The store is at Southwest